DOI: 10.3897/geostudies.2.e159500

Authors: Brenda Araújo, Adriana Brambilla, Elídio Vanzella, Felipe Gomes do Nascimento, Priscila Fernandes Carvalho de Melo

Abstract: The addressed theme focused on the importance of online reviews in contemporary hotel industry, emphasizing the crucial role customers play in sharing their opinions and experiences through review platforms. Therefore, the research aimed to contribute to the improvement of hotel services by highlighting the relevance of perceived quality in various aspects, such as location, comfort, cleanliness, cost-benefit, and Wi-Fi availability. In this context, the main objective of this article was to analyze the most present positive and negative factors in online reviews of hotels in the Cabo Branco district, Paraiba. Regarding the methodological approach, reviews of hotels listed on the Booking and TripAdvisor platforms were collected and analyzed, focusing on the Cabo Branco district, PB. The results revealed that location, cleanliness, and Wi-Fi quality emerged as the main positive aspects highlighted by customers, while cost-benefit and the amount paid for the service were pointed out as the main negative factors. For future research, it is recommended to conduct longitudinal studies to monitor the evolution of reviews over time, as well as a more in-depth investigation into the factors that influence customer satisfaction in the hotel industry. This includes aspects such as organizational culture, customer experience, and technological innovations. These approaches can provide valuable insights for the development of effective management strategies and the improvement of hotel service quality.

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DOI: 10.3897/geostudies.2.e145909

Authors: Alessandra Souza Queiroz Melo, Cláudia Araújo de Menezes Gonçalves Martins, Elimar Pinheiro do Nascimento, Marilia Ferreira Paes Cesário

Abstract: The objective of this study was to investigate how gastronomic tourism has been approached in academic productions both nationally and internationally. The research used a qualitative methodology, with emphasis on bibliographic research, carried out on the journal portal of the Coordination for the Improvement of Higher Education Personnel (CAPES). The search was directed to the period from 1990 to 2022, in order to gather the theoretical support necessary to deepen the understanding of the theme. 25 articles that were most aligned with the object of study were selected. The results indicate that scientific research on gastronomic tourism is recent, covering a period of about three decades, with different approaches and perspectives. The presence of convergent and divergent points was found between the articles, addressing aspects such as cultural identity, symbolic values and socioeconomic development. However, the main focus of the research was the analysis of the materials and methods used in the selected academic productions, which allow us to understand the most recurrent methodological approaches in the investigation of gastronomic tourism.

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DOI: 10.3897/geostudies.2.e145652

Authors: Ramom Santos Custódio, Adriana Brambilla, Elidio Vanzella, Felipe Gomes do Nascimento, Priscila Fernandes Carvalho de Melo

Abstract: The hotel industry is facing an increasingly competitive market in which customer loyalty is crucial to gaining a competitive edge and increasing profitability. Loyalty programs are valuable strategies for customer retention, especially in an environment of high competition and high acquisition costs. In this context, the general objective of this research was to analyze the loyalty programs used by the hotel sector in João Pessoa, Paraíba, Brazil. As far as the methodological procedures are concerned, this paper was characterized as descriptive, with a qualitative-quantitative approach, under a field study. Data was collected by applying a questionnaire to 10 hotels located on the beaches of Cabo Branco and Tambaú. The results indicated that, in many cases, there is a growing use of technology and marketing tools to improve customer relations and increase the attractiveness of loyalty programs, especially the use of CRM and e-mail marketing. However, there are significant challenges, such as high costs and a lack of technological integration, which prevent these programs from reaching their full potential. It was suggested that future studies analyze the impact of omnichannel strategies and the use of artificial intelligence in the management of loyalty programs.

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DOI: 10.3897/geostudies.2.e144761

Authors: Daiko Lima e Silva, Marília Ferreira Paes-Cesário, Felipe Gomes do Nascimento, Kennedy Kaufummam Costa Mafra, Simone Neto de Santana Oliveira

Abstract: The world lives in the age of the internet, real-time information, and a growing appreciation and concern for diversity across all areas of society. As a result of these transformations, discussions about the rights of people with disabilities and the challenges they face in navigating urban spaces and participating in various activities, including everyday tasks that should be guaranteed by law, as well as sports and leisure activities, have become more prominent. In this context, this study aimed to assess the accessibility conditions for people with disabilities at Joaquina Beach in Florianópolis, the capital of Santa Catarina, located in southern Brazil. This research is characterized as exploratory and descriptive, with an applied nature, and qualitative analysis. It was organized into two stages: a theoretical phase, including bibliographic and documentary research as primary investigative strategies, and a field phase, based on the application of a checklist to assess accessibility conditions on beaches. The checklist covered the following aspects: 1) Support points for specific assistance for people with disabilities; 2) Access routes; 3) Communication and signage; 4) Parking spaces for vehicles; 5) Toilets; and 6) Beaches. The results indicate that Joaquina Beach currently does not offer satisfactory accessibility conditions for people with disabilities or reduced mobility. Therefore, it is necessary to encourage and implement public policies that can provide better conditions for accessing the beach and waterfront facilities, ensuring greater autonomy and freedom for all individuals.

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DOI: 10.3897/geostudies.1.e115877

Authors: Marina Raykova, Alexander Naydenov

Abstract: Tourism is a very important sector for the Bulgarian economy with its GDP share varying between 10 and 13% before the COVID-19 health crisis. In 2021 domestic tourism accounted for 89% of the personal travel expenditures of Bulgarians. The purpose of the present paper is to analyse public attitudes towards the domestic leisure tourism in Bulgaria and its spatial distribution at the NUTS-2 regions and the residence place type level. The data used in the research are from a national representative survey based on a two-staged random sample stratified by the Bulgarian districts and the residence place type (capital, district administrative centre, town and village). The methodology includes: literature review, descriptive analysis, spatial analysis, average values, building one- and two- dimensional frequency distributions, statistical hypothesis testing, etc. The indicators used in the paper are: practices for domestic leisure tourism, stay duration in domestic resorts, frequency of domestic leisure tourism, people not practicing domestic leisure tourism, domestic leisure tourism average satisfaction level. The obtained results show the differences between those indicators in NUTS-2 and residence place type level, as well as between summer and winter leisure tourism. The presented results are of particular importance, since some of these differences are significantly large.

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